Shivay Masala Utsav 2026: New Product Range Launched, UP-Bihar Trade Partners Gather in Varanasi
Varanasi: Shivay Masala’s new product range was launched during Siddh Shivay Masala Utsav 2026, organized on Sunday at a banquet hall in Maldahiya. The event brought together distributors, dealers and retailers from various parts of Uttar Pradesh and Bihar.
Managing Directors Ankit Agrawal and Aman Agrawal unveiled the new range of spice products and discussed the company’s upcoming plans with its business partners. Discussions focused on market demand, changing consumer preferences and expanding the distribution network.
According to the company, Shivay Masala products are currently available at more than 10,000 retail outlets. After strengthening its presence across Uttar Pradesh, the company is now focusing on expanding its distribution network in the Bihar market.
The contribution of distributors, dealers and retailers was acknowledged during the event, while the company also shared its future growth plans. Special schemes, a dinner and entertainment programmes were also organized for the guests.
Ankit Agrawal and Aman Agrawal said that meeting the changing needs of consumers through new products and strengthening relationships with business partners would remain an important part of Shivay Masala’s future strategy.